ROMI

Just a Thought

Posted on December 23, 2008. Filed under: business, Help, Linkedin, Return on Marketing Investment, ROMI, Uncategorized | Tags: , , , , , |

You know I am in the process of havong my car worked on. It is 12 years old and has run very well. I was wondering why there is such a big price difference in the price of parts just because of the name. Is it just because they can? Or may just maybe  the [...]

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Measurement

Posted on October 20, 2008. Filed under: analytics, business, Help, Lead generation, Management, Measurement, operations, ROMI, Web analytics | Tags: , , , , |

I think what I am finding in this venture I call a career is that most businesses measure things just for the sake of measurement. They can spew forth volumes of information but personally I am not sure most of them know what they really mean. You shoould only measure what is important to you. [...]

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